A digital marketer has incorporated value-based bidding into their Smart Bidding strategy. Which two Google Ads tools should they consider? (Choose two.)

Question: A digital marketer has incorporated value-based bidding into their Smart Bidding strategy. Which two Google Ads tools should they consider? (Choose two.)

  • Keyword planner
  • Performance Planner
  • Bid strategy report
  • Ad strength rating

The right answer was: Performance Planner and Bid strategy report.

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