A digital marketer has chosen to upgrade their Smart Bidding strategy by incorporating value-based bidding. Which two Google Ads tools should they routinely use?

Question: A digital marketer has chosen to upgrade their Smart Bidding strategy by incorporating value-based bidding. Which two Google Ads tools should they routinely use?

  • Keyword planner
  • Bid strategy report
  • Performance Planner
  • Ad strength rating

The right answer was: Bid strategy report and Performance Planner.

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