A customer wants to help their sales team generate new deals through email, which is their primary form of communication with potential customers. They’re evaluating whether they should build a custom solution. What’s the first question you should answer to help them determine next steps?

Question: A customer wants to help their sales team generate new deals through email, which is their primary form of communication with potential customers. They’re evaluating whether they should build a custom solution. What’s the first question you should answer to help them determine next steps?

  • What problem is this integration aiming to solve?
  • What type of integration will you need to build?
  • What part of the HubSpot platform are you trying to integrate with?
  • What tier of HubSpot accounts does your user or company currently have?

The right answer was: What problem is this integration aiming to solve?

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