Question: A company wants to create responsive search ads to coincide with their upcoming summer promotion. Which responsive search ads best practice should they keep in mind?
- Direct the final URL to the company’s “About” page so that customers can learn more about the company.
- Repeat the same or similar phrases across the ad.
- Use top-performing headlines and descriptions from their relevant expanded text ads.
- Write the minimum amount of headlines required to test what performs best.
The right answer was: Use top-performing headlines and descriptions from their relevant expanded text ads.