Question: A company that installs swimming pools is about to launch a campaign geared toward prospective government customers that typically reach out by email. Which of these campaign objectives will meet their needs?
- They should use website traffic as an objective.
- They should use brand awareness and reach as an objective.
- They should use Leads as an objective.
- They should use product or brand consideration as an objective.
The right answer was: They should use Leads as an objective.