Question: A company is looking to grow consideration of their products in their potential customers’ purchase cycles. Why is a Google Video campaign an appropriate method to meet their goals?
- Because consumers use online video for information gathering before making a purchase.
- Because online video lets consumers browse large product and service inventories they may want to purchase from.
- Because consumers use online video to seek out the best deals on specific products and services.
- Because online video lets consumers quickly compare similar businesses at once.
The right answer was: Because consumers use online video for information gathering before making a purchase.