Question: A business owner wants to track conversions for their Video action campaign. But they’re concerned the campaign won’t track some conversions because many customers take extra time to make a final decision on purchases. What conversion tracking best practice should the business owner follow to make sure conversions are measured accurately?
- Ask store visitors where they heard about the company.
- Compare video ad interactions against the timing of completed sales.
- Extend the conversion window to be longer.
- Send a survey to existing customers asking about their checkout experience.
The right answer was: Extend the conversion window to be longer.