Question: A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?
- They’ll get to see the terms people were searching for when seeing their ads.
- They’ll see how many ads served to how many people and how many times, across devices and formats.
- They’ll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.
- They’ll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.
The right answer was: They’ll see how many ads served to how many people and how many times, across devices and formats.