Question: A business owner is using a Google Video campaign to drive awareness of a new service that their company will soon release. They’re considering inflating their target cost-per-thousand impressions (tCPM) bid to achieve their goal. Why should they avoid inflating the tCPM bid for this new campaign?
- Inflation might cause too many impressions of the same ads to serve to the same users.
- Inflation will likely result in the targeting of irrelevant demographics and placements.
- Inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.
- Inflation could result in the budget depleting faster without increasing unique reach.
The right answer was: Inflation might cause too many impressions of the same ads to serve to the same users.