Question: A bicycle shop in Berlin wants to improve ad relevance for their campaigns. What’s a good way for this business to improve their ad relevance?
- Make it easy for users to find the shop’s Berlin address on the website landing page.
- Target the right region and language by using German and focusing on the Berlin metro area.
- Highlight the shop’s most popular bicycle models to help their business stand out.
- Test a new call-to-action, inviting customers to submit their orders through messages
The right answer was: Target the right region and language by using German and focusing on the Berlin metro area.